Texas Pioneer Families

Stories abound about Texas families that came to our beautiful part of the world and laid down roots in the rich soil of the forests north of Houston.  These are strong families with deep and abiding ties to their parents, and grandparents; aunts, uncles and cousins; and unending of circles in connection to each other.

Land that has been handed down for generations carries a value that simply cannot be reduced to money alone.  Each tree has meaning.  Either it was planted by an ancestor - or - it was spared being cut down because of some carefully considered decision of someone that was related.

Sometimes the buildings housed those family members who have passed and those that are left feel a sense of responsibility to cherish those buildings.  So when some high and mighty commercial real estate agent comes along and tries to dangle a fistfull of dollars in front of them - the experience feels like he is asking you to violate that memory.

I have great empathy for those hearty souls that are so dedicated to the land and the people of their family that came before them.  I respect their desire to honor the past.  I think that it is respectful of the family to consider other possibilities.

What is the highest and best use of this precious family estate (precious because of the connection to family - no matter the financial value)?

Is it time to stop looking back to the history of the family on this piece of land? 

Is it time to become a real estate seller?

Is it time to begin looking forward to the future of the family that can begin again in a place that will offer the lifestyle that is important to them?

Highest is NOT always BEST!

As a real estate agent, I have a number of instances where I need to work with my client to determine the highest and best.

Some people mistakenly think that the highest offer for a piece of real estate is always the best one for the seller. Often, it is a very big mistake to make that assumption.

So how does a prospective buyer make an offer that is the BEST without having to offer the highest dollar amount to the seller?

ANSWER: By learning what motivates them.

Here are a few things that may cause an offer to be chosen:

• The offer that yields the most money at closing…obviously.

• An offer that meets the Seller’s time parameters (Remember that a quick closing is not always desired. In fact, sometimes allowing the seller to take their time to move is the desired circumstance.)

• An offer that includes something of value which is not money. (For example, when a buyer is willing to do some of the make-ready tasks, it can often be quite attractive to a seller.)

• Meeting spiritual needs becomes important when there is a sense of what is the “right” use of the property. When a buyer has an intended use that makes the seller feel good. (Even though the seller is liquidating their investment, it does not always mean that the “heart and soul” invested in the house can be reduced to dollars.)

• A sale that meets the emotional needs of a Seller (Often a seller is willing to take much less than the market price in order to see it owned by a friend or family member.

Get the Maximum $$$ by Deciding on Highest and Best Use

You cannot have great results in your garden until you decide what you want to plant. AND, likewise - You can't sell unrestricted property at the highest and best price and terms unless you first determine the highest and best use of the property.

This analogy may sound a bit facetious when it comes to marketing and pricing real estate - but I believe it rings quite true. Let me see if I can give you a few examples that may drive my point.

There is a piece of real estate currently on the market that I would love to get the opportunity to sell. It is listed by another agent so I cannot share specific information about this property. But it could be a dozen other properties that suffer from the same predicament. This listing has been on the market for more than a year - with two listing agents doing what they feel is right to sell the property.

Location is excellent because it is less than a mile from a highly restricted and highly desired community. It does not have frontage on a major road, but for the appropriate buyer that would be an advantage. It has more than 15 acres of unrestricted land with 5 acres of it a tranquil, scenic pond. The home was built more than 3 decades ago, so many prospective buyers would eventually pull down the house because it does not serve their purpose. The 6 rental units (mostly mobile homes) are very limited in value to most prospective buyers.

OK - I might get myself into trouble here, but I am going to say it...
These listing agents have done it all WRONG!

The way this listing has been presented to the market is only slightly different than it would be marketed if it were in a remote location, poor neighborhood with bad access issues. The descriptions describe the residential and current cash flow benefits of the property. Yet the price is far above the range that would justify purely residential use. The method they are using is like planting green bean seeds and hoping that someone will pay them the price of endive.

I remember 14 years ago when I was learning commercial real estate around the conference table with some of Montgomery County's greatest commercial agents. One of the basic principles that was repeated over and over again is that you cannot establish a price or a marketing strategy until you have determined the "highest and best use" of the property.

I invite you to share your opinions about what the highest and best use would be for this property. I am thinking corporate training center, spiritual retreat, holistic healing community. The most likely buyer will be someone that wants the peaceful surroundings, yet places a high value on the fact that it is very near the face paced lifestyle of the nearby community.

What do you think?

BTW: If you might need a property like this, I can represent you as a buyer. If you own an unrestricted property in the Greater Houston area, contact me for a comprehensive Highest and Best Use Analysis.